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As someone that came up through the Paid Search side of digital marketing, I tend to think of the Google Ads tools as more sophisticated than the Meta Ads tools. I still feel that way overall, but having done a lot of work also in Meta Ads, I have to admit there are several features Meta offers that are just superior to Google. Here's some of them: 1. Ad Budgeting Spending money on Meta Ads is just easier in more ways than one. The first useful feature Meta offers that Go